Rebranding a
seniors care


Downsview Services for Seniors (DSS) is a not-for-profit, charitable organization that assists older adults, their caregivers and families in North Toronto and surrounding areas in maintaining an active, healthy and independent lifestyle. Celebrating a landmark year for DSS, in it’s 40th year, trusted spark to rename and rebrand their organization. A new website to complement a brand overhaul at one of Toronto’s largest community health organizations. The website was designed to support the organization’s growth beyond its current regional boundaries.

Project Scope

AODA Compliance / Branding and Identity / Creative / Design / Naming Strategy / Web Development / SEO